MARKHAM - Autumn Winter 2018
Every six months Markham chooses a concept for the season, which works as an overarching theme that separate campaigns fall under. Together with BDA London we analysed trends reports and for Autumn/Winter 2018 we wanted to inspire our customers to be the boldest best version of themselves and to take centre stage.
Instead of simply using models, we used aspirational young people who are making a mark in their industries. Our visuals focussed on bold, repetitive type, layered images with different borders, textures like terrazzo, half-tone pattern effects and images with attitude.
ONLINE SEASON ELEMENTS
To highlight our featured go-getters, we visually introduced one every week via an emailer, a blog, a page on the website and through a playlist they created.
WINDOW POSTERS
These posters were featured across the continent for the full six month campaign.
Poster for their smart wear.
posters for their casual wear.
Fashion Value Posters
In-store, these price call outs on seasonal favourites were featured across the country.
Client: Markham
Creative Director: Nicol Rademeyer
Art Direction: Naomi Bossert & Nikita Bandli
Copy writing: Candice Botha