Missibaba, by Chloe Townsend, is a luxury accessories label who make statement leather handbags, jewellery and more. They use old leather craft techniques and combine them with a fresh and modern approach. Their CI needed to reflect their personality, yet remain timeless and modern so it would suit every collection.
Missibabas old logo was handwritten and often illegible. It was most important to create something that was timeless, authentic and instantly recognisable. The modern font represents the modern design they do and the needles represent the craft that goes into every bag. The elements of the logo can be used together or separate.
PACKAGING, SWINGTAGS AND GIFTCARDS
The packaging needed to represent their beautiful, bold and bright designs. Together with Chloe, the owner of Missibaba, we combined illustration styles to put together packaging that reflected iconic Missibaba designs and new graphically strong designs.
Client: Missibaba, Chloe Townsend
Graphic design, packaging design: Naomi Bossert