MOOD GIN
The Space Between Drinks company gave us the freedom to do whatever we wanted for their new gin range - as long as the brand stood on shelf.
We did the full communication strategy, naming, branding, corporate identity and roll-out
LOGO
Alcohol brands often don’t use their most prominent branding space - their bottle - to give them maximum exposure. They end up with a tiny horizontal logo along the top of the bottle. We wanted our logo to scream MOOD. It needed to be versatile and able to shift its orientation, while being current and also timeless.
COLOURS
To suit any MOOD, the colours needed to represent as many feelings as possible. We went with a broad range of bright and more demure colours, that would stand out among competitors, while appealing to different markets.
THE BOTTLES
By using colour, typography, graphic elements, and photography, the bottles stand out on shelf and in your liquor cabinet. The photography is always locally relevant, so people connect with it the moment they see it.
WEBSITE
Before landing on the website, you choose your MOOD and the website changes colour for you. You can swop out your MOOD in the footer if you want to experience a different colour. By using graphic colour and almost full screen imagery, the site is bold, contrasty, and memorable.
MERCH
MOOD is a lifestyle brand. We created a line of merchandise that taps into different moments you might be experiencing when you have a drin
SPECIAL OCCASSIONS
For special occasions, we created these limited edition releases to add to the MOOD, stimulate conversation, and make people smile.
SPOTIFY PLAYLISTS
Oour Spotify page was created in collaboration with influencers, so you have a playlist for every MOOD.
Client: The Space Between Drinks
Strategy, Copywriting, Creative Direction: Kayli Vee Levitan
Graphic Design, Art Direction, Creative Direction: Naomi Bossert
Photography: Estvan Vermeulen