THE COLLAR CLUB - by Markham
Markham is a leading menswear fashion retailer in South Africa. To engage more closely with their consumers, they hosted their first ever event at the Agog Art Gallery in Maboneng precinct. The latest Markham suiting collection was exhibited alongside fine arts, and Joburg's finest trend-setters were treated to a gaming zone, barber, fragrance bar, and live music on the rooftop.
For their first ever Collar Club event they needed a new look and feel that fitted seamlessly with their AW2018 campaign, yet timeless enough to use again.
From welcome banners to flyers explaining the event, cocktail bar menus, to coasters, swings, backdrop posters and over 50 vinyls, the entire space was branded from top to bottom.
Client: Missibaba, Chloe Townsend
Graphic design, packaging design: Naomi Bossert
We wanted the space to be interactive as fashion is interactive by nature. Each display invited you to post a photo while you engage with the exhibition to win a prize. It kept people engaged and involved and drove exposure for the brand and the hashtag.